EA propose 2 milliards de dollars à TK2
Le refus de TK2 va t il provoquer une OPA agressive de EA ?
Malgré que cela soit possible certains spécialistes n'y croient pas beaucoup .
Effectivement le nouveau président directeur de EA John Riccitiello privilégie le partenariat à l'absorption pure et simple de ses concurrents .
Voir Starbreeze project RedLime
Take-Two Blocks EA's Unsolicited Proposal As Inadequate
Take-Two
Earlier it reported that EA's John Riccitiello contacted Take-Two in the hope of purchasing the publisher in a $2 Billion deal. Take-Two released a statement and rejected the deal as inadequate.
The main complaint over the alleged deal from Take-Two is that EA only wishes to purchase them to take advantage of the upcoming release of Grand Theft Auto IV, and quoting their press release; it was "highly opportunistic". Also, the press release stated that "the offer values the company at a significant discount to its public peers and does not compensate Take-Two for its intrinsic value and the substantial synergies that the proposed combination would create".
Strauss Zelnick, Executive Chairman of the Board of Take-Two stated,
"Electronic Arts' proposal provides insufficient value to our shareholders and comes at absolutely the wrong time given the crucial initiatives underway at the Company. Thanks to the extraordinary efforts of our creative and business teams, Take-Two has made enormous strides in the past 10 months toward our common goal of being the most creative, innovative and efficient company in our industry. We're extremely proud of our unique portfolio of game franchises, exceptional creative talent and loyal consumer following. Our Board believes that we will build greater value for our stakeholders by remaining relentlessly focused on our strategy and delivering on our mission of making the highest quality interactive entertainment."
Personally, I'm really happy to see Take-Two fighting back and showing that they are the ones with all the cards. This news should also be a cause for relief amongst fans too, who had a meltdown earlier following the unveiling of the EA proposal. The options for EA are now fairly limited, with the unconfirmed key prospect of them now going for a hostile takeover of the company