En même temps, la fin de l'article est plus critique :

I have met French people who told me that the synchronized dances of K-pop bands remind them of Fascism or other ideologies that stress group uniformity, while others said all of the singers look the same. Others said they have never heard of Korean pop music.
In fact, the popularity of K-pop may remain restricted to a small niche market. People in each European country have vastly different tastes. Many people in Europe may simply think Koreans, Japanese and Chinese are more or less the same and refer to all of us as "Asians." We should not overestimate the fad.