In the good news column for today, Sega is reporting that first quarter shipments exceeded expectations by 230,000 units. This was based on expectations of 1.45 million units sold. Also, there will be reorganization of Sega corporate structure, the specifics of which can be found here.
To clarify, it looks they're reorganizing 9 existing subsidiaries into 5 and adding 2 new ones. The changes include:
- Sonic Team and United game Artists will be combined to develop games for the "Right User."
- Hitmaker and SegaRosso will develop a new sort of game.
- Wow Entertainment and Overworks will develop next generation games for all ages.
- Amusement Vision and Smilebit are working on games with more cinematic themes.
- AM2 will continue making fighting games and targeting the core user.
- There will be a new subsidiary specializing in sports games.
- Mr. Suzuki will be heading a new subsidiary focusing on making new hit games.
On the bad news side, Sega's new president announced that Sega will be known as "The Excitement Company." Other than being the least exciting slogan for the company (just about as exciting as anything "Xtreme") one can imagine, the subsequent party will had more than 800 people at a swank downtown hotel to celebrate Koguchi's promotion. Well there goes that surplus of funds.
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Tant mieux ! tant mieux !
