Toshiba se rebiffe ?
TOSHIBA DEPLOYS NEW HD DVD MARKETING INITIATIVES BASED ON STRONG FOURTH
QUARTER UNIT SALES
Mass Market Acceptance Confirms that HD DVD is the Consumer?s Choice for
Next Generation High Def Entertainment
WAYNE, NJ ? January 14th, 2008? Toshiba America Consumer Products,
L.L.C. (?Toshiba?) today announced that it is stepping up its
successful marketing campaign for HD DVD as it experienced
record-breaking unit sales in the fourth quarter of 2007. Major
initiatives, including joint advertising campaigns with studios and
extended pricing strategies will begin in mid-January and are designed
to spotlight the superior benefits of HD DVD as well as the benefits HD
DVD brings to a consumer?s current DVD library by upconverting standard
DVDs via the HDMI? output to near high def picture quality.
As Toshiba achieved the #1 sales volume in the next generation DVD
category with an approximately 50% market share in 2007, HD DVD is
proven to be the format of choice for consumers. Coupled with an 80%
plus market share of all next generation DVD equipped notebooks for
the 4th quarter 2007, the HD DVD format has already paved the way to
high definition digital AV solution by eliminating the boundaries
between the consumer?s living room and on the go.
HD DVD not only creates the ultimate high definition entertainment
experience, leveraging all of the promise of the format such as
superior audio/video performance, Web-enabled network capabilities and
advanced interactive features ? it also has a high-level of
compatibility with DVD. With DVD upconversion via the HDMI? output,
HD DVD players instantly make a movie lover's existing DVD library
look better than ever.
?HD DVD is the best way to watch movies in high definition,? said
Jodi Sally, Vice President of DAV Marketing for Toshiba. ?Our HD DVD
players not only play back approximately 800 HD DVD titles available
worldwide and deliver an entirely new level of entertainment, but
also enhance the picture quality to near high definition on legacy
DVD titles by all studios. In short, we added hi def to DVD which
already is the de facto standard format created and approved by the
DVD Forum that consists of more than two hundred companies.
New Marketing Strategy for Mass Market Adoption
Taking the holiday season sales based on promotional prices into
full consideration, these new manufacturer?s suggested retail prices
(MSRP) are designed to meet the potential demand for HD DVD players
in the US market. Effective on January 13, 2008 the MSRP of the
entry-model HD-A3 will be $149.99, the HD-A30, with 1080p output,
$199.99, and the high-end HD-A35, $299.99.
?While price is one of the consideration elements for the early
adopter, it is a deal-breaker for the mainstream consumer,? said
Yoshi Uchiyama, Group Vice President Digital A/V Group. ?Consumer
sales this holiday season have proven that the consumer awareness of
the HD DVD format has been elevated and pricing is the most critical
determinant in consumer?s purchase decision of the next generation
HD DVD technology. The value HD DVD provides to the consumer simply
cannot be ignored.?
Extended Advertising?Campaign
Toshiba plans to execute an extended advertising campaign that will
further enhance consumer awareness of the benefits of HD DVD and
drive sales to retail among potential consumers. Advertising
strategies will include television, print and online media
channels. Toshiba will also work with its dealers and studio
partners on joint marketing and promotional initiatives to promote
HD DVD. Current promotions include ?The Perfect HD Offer? ? a
mail-in offer allowing consumers to select five HD DVD titles for
free from a selection of 15 with the purchase of any Toshiba HD DVD
player.
.
Consistent Viewing Experience and More
With advanced interactivity and Web-enabled network capabilities
built into every HD DVD player through a dedicated Ethernet port as
mandated by the specifications approved by the DVD Forum, Toshiba
delivers on the promise of a consistent entertainment experience
through firmware updates as studios launch new applications. HD
DVD allows studios to flex their creative muscle in ways never
before seen. The latest of these new experiences is online
streaming. Now, when consumers connect their HD DVD player to the
Internet, they can stream new content or trailers, as available,
directly from a movie studio's server.
Universal Home Video, Paramount Pictures and DreamWorks Animation
SKG have reported that an average of 30 percent of HD DVD owners
have accessed Web-enabled network features and continue to do so
regularly.
en gros
on fait genre il ne s'est rien passé de grave pour nous - les ventes de HD DVD n'ont jamais été aussi importantes (ils disent avoir 50% du marché à eux seuls sur 2007 (PS3 exclue j'imagine) - on accentue la campagne marketing - ils disent qu'il y a 800 titres HD DVD dispos dans le monde, etc
l'UMD est déjà mort, ils l'avouent eux meme et ils ne font rien pour inverser la tendance
y a quasi plus de sorties
N'ont-ils pas officiellement abandonné le format ?
Que cache le pays des Dieux ? -
Forum Ghibli -
Forum LittéraireLa fin d'un monde souillé est venue. L'oiseau blanc plane dans le ciel annonçant le début d'une longue ère de purification. Détachons-nous à jamais de notre vie dans ce monde de souffrance. Ô toi l'oiseau blanc, l'être vêtu de bleu, guide nous vers ce monde de pureté. - Sutra originel dork.
kuk Le 18/01/2008 à 14:41 oui, mais c'est lui qui va les chercher ses sources...
toussa a cause de quelques giga de moins...
surtout quand on voit la VOD qui ne prend que 5 Go pour du 720p on se dit qu'ils doivent pas être très remplie les nouveaux format HD...
oué mais ils sont en 1080p les nouveaux formats hd non?
ouai bon bah une augmentation de peut être 50%
) est d'ores et déjà acquis pour la vie à la cause du Blu-Ray. Ben ouais s'il a déjà un lecteur HD (surtout au prix que ça coûte), il va pas claquer de la thune en plus pour acheter l'autre.
