Il y a 20 ans ... - Page 1

Sunnyvale, CA - June 1993 - Atari Corporation, the founder of the video game industry and the creative force behind some of the world's best known titles, has announced the launch of a revolutionary new multi-media entertainment system, the ATARI JAGUAR. The launch will be supported by aggressive advertising, promotion and marketing efforts to be centered in the New York market in the Fall, with a national roll-out of the product within one year.

The ATARI JAGUAR, housed in a futuristic casing, is an interactive multi- media system based on an Atari-designed proprietary 64-bit RISC processor. The 64-bit system is four times the technology currently seen in the market today. The ATARI JAGUAR features over 16 million colors in 24-bit true color graphics and produces shaded 3-D polygons to be manipulated in a "real" world in real time. The ATARI JAGUAR also has real time texture mapping and creates spectacular video effects.

The sound system is based on Atari's proprietary, high-speed, Digital Signal Processor dedicated to audio. The audio is 16-bit stereo CD quality and processes simultaneous sources of audio data, allowing for very realistic sounds, as well as human voices, which are essential for future multi- media applications.

The ATARI JAGUAR is truly expandable and will include a 32-bit expansion port which allows for future connection into cable and telephone networks, as well as a digital signal processing port for modem use and connection to digital audio peripherals such as DAT players.

The unit will also have a compact disc peripheral, which will be double-speed and will play regular CD audio, CD + G (Karaoke), and Kodak's new Photo-CD.

Currently, there are multiple software titles in development, which will be available on MegaCart ™. Atari, known for such groundbreaking 3-D titles as Battlezone 2000 (r), and Tempest 2000 (r), will issue spectacular new versions for the ATARI JAGUAR. New 3-D game titles will include Cybermorph (r), Alien vs. Predator (r), Jaguar Formula One Racing ™ and many more. Atari will license third party publishers to join the Jaguar family.

"The ATARI JAGUAR system will revolutionize the state of home entertainment as we see it today," said Sam Tramiel, president of Atari. "The idea of a 64-bit system is earthshattering and kids and adults will be amazed at both the imagery and manipulative capabilities. And we are proud that our entry into the multi-media entertainment category will be fully made in America."

The ATARI JAGUAR will retail for approximately $200 and will be available nationwide next year. The ATARI JAGUAR packaged unit will include one software experience and a Power Pad (r) Controller with a ten-key pad, and other special features.
Atari Corp. manufactures and markets personal computers and video games for the home, office and educational marketplaces throughout the world. Atari headquarters are located at 1196 Borregas Ave., Sunnyvale, CA 94089.

Sunnyvale, CA ATARI LICENSES CINEPAK COMPRESSION TECHNOLOGY

SuperMac Technology Inc. announced that Atari Corp. has licensed SuperMac's
Cinepak advanced video compression technology. The agreement with Atari
marks the fourth licensing pact for Cinepak. SuperMac's Cinepak technology
serves both the electronic entertainment and computer markets. Cinepak is
part of Apple Computer Inc.'s QuickTime standard. As well as Creative Labs
Inc.'s digital-video developments in the PC arena. Cinepak is also
available on The 3DO Co.'s upcoming Interactive Multiplayer multimedia
system. Cinepak is a video compression-decompression (codec) scheme that
allows each video frame to use less space than usual, while still retaining
high quality colors and images.


SUNNYVALE, CALIF (JUNE 28) PR NEWSWIRE - Atari Corp. (AMEX: ATC)
announced today that it has contracted with the IBM Corp.'s (NYSE:
IBM) Charlotte, N.C., facility to manufacture the Atari Jaguar,
Atari's new 64-bit multimedia entertainment system.

IBM's multi-year contract is valued at $500 million. The Atari
Jaguar, to be made in the United States, is an interactive multimedia
entertainment system which features over 16 million colors in 24-bit
true color graphics and produces shaded 3-D polygons for manipulation
in a "real world" in real time. A 32-bit expansion port will allow
for future connection into cable and telephone networks, a digital
signal processing port for modem usage and connection to digital audio
peripherals. The Jaguar will also feature a double-speed compact disc
peripheral.

"This system is clearly the wave of the future," said Sam Tramiel,
president of Atari. "Because the Jaguar will feature such an array of
visual and audio special effects, we wanted to work with a premier
company that we are confident can manufacture the quality product we
have developed."

The Charlotte-based IBM plant, which for 15 years has manufactured
and developed products only for other IBM businesses, just recently
began working with outside companies to meet their production needs.
The Atari Jaguar project represents one of IBM's first entries into
manufacturing for the mass consumer electronics market.

"This is a wonderful opportunity to work with Atari and their new
system," said Herbert L. Watkins, director of Application Solutions
manufacturing at IBM Charlotte. "Everyone expects IBM to manufacture
complex information technology products, and with this, we'll show
that we can competitively build a sophisticated consumer product."

In addition to assembling the Jaguar, IBM will be responsible for
the component sourcing, quality testing, packaging and distribution.
The Jaguar, announced on June 3, is based on an Atari-designed
proprietary 64-bit RISC processor that features four times the
technology currently seen in the marketplace today. The sound system
is based on Atari's proprietary, high-speed, Digital Signal Processor
dedicated to audio which can produce CD-quality sound.

The Atari Jaguar will be available on a limited basis in the fall,
focusing on the New York market. A national roll-out is expected next
year, and the Jaguar will retail for approximately $200.

NOTE: Atari Corp. manufactures and markets personal computers and
video games for the home, office and educational marketplaces
throughout the world. Atari headquarters are located at 1196 Borregas
Ave., Sunnyvale, CA 94089.

The IBM Corp.'s Charlotte facility manufactures and develops for
IBM and other companies a wide variety of products, such as banking
systems, automotive diagnostic systems and electronic circuit boards.
The site includes 2.3 million square feet of work space on a
1,200-acre site. Its address is 1001 W.T. Harris Blvd., Charlotte, NC
28257. Telephone: 704-594-1000.

-0- 6/28/93 /CONTACT: Nancy Chan of
Bohbot Communications, 415-705-6888, for Atari; or Bob Page of IBM,
704-594-1729/ (ATC IBM) CO: Atari Corp.; IBM Corp. ST: California,
North Carolina IN: CPR SU: CON

"Atari Jaguar an IBM animal"

by Junko Yoshida
Sunnyvale, Calif.

Atari Corp. will score a new level of video-game performance this
fall with the introduction of Jaguar, a 64-bit RISC-based system
offering real-time 3-D shaded surfaces with texture mapping.

The $200 system, able to tap into the growing network of cable and
telephone video services, will take videogames into a graphics realm
once the province of midrange 3-D workstatins. In yet a further
departure, the system will be built by IBM Corp.

Jaguar, billed as an interactive multimedia system, is based on an
Atari-designed proprietary 64-bit RISC processor and its proprietary
digital signal processors. The cartridge-based system features 24-bit
true color graphics, shaded 3-D polygons and real-time texture
mapping.

Atari claims that Jaguar offers four times the processing power of
the current 16-bit videogames from Sega and Nintendo, and believes it
is even more powerful than the coming 32-bit ARM CPU-based machine
from 3DO Co. "If a spaceship goes around a moon, or a person walking
on a street turns on the next corner, every object, every detail in
such scenes is reproduced in shaded 3-D images with texture. It's
truly amazing stuff," said Atari president Sam Tramiel.

--Dense ASIC's--
The system's graphics performance is compared by the company to that
of the 3-D engines in midrange Unix workstations. And like those
egines, Jaguar is based on advanced, very dense digital ASIC's.

Jaguar's core consists of two chip sets, one holding the 64-bit RISC
processor and the other containing DSP hardware. "But the
partitioning between the two chip sets is ambiguous." said Richard
Miller, vice president of research and development at Atari, as the
two share some functions. The two sets apparently pack a whole range
of components, including controllers, video processors and encoders,
leaving outside the core only "a very small amount of TTLs and
DRAMs," said Miller. They were designed at an Atari facility in
England, said Tramiel.

The 64-bit RISC processor is capable of processing video data at a
high rate, handling various video effects as well as full-motion
video compression on its own, Miller claimed.

--Lots of bandwith--
Atari would not disclose any more about the core ASICs, such as gate
counts or data bandwidth, but Miller pointed out that Atari engineers
had to concentrate most of their design efforts on bus bandwidth.
"Graphics eats a lot of bus bandwidth. What's available today for
other 64-bit processors such as PowerPC is only just enough for what
we want to do," he said. "What we designed is right up on the level
of expensive 64-bit processors."

To meet its cost goals, Atari had to push ASIC technology to the
limit. The chip sets will be manufactured by "one of the top four
silicon vendors in the world" using the "smallest geometry"
available, said Miller. It is believed that with Jaguar Atari has
become one of the early customers for a major Japanese 0.5-micron
ASIC process, bt the company would not confirm this.

Clearly, manufacturing volume is essential to the Jaguar plan. The
company intends to introduce an add-on PC card featuring the
company's proprietary 64-bit RISC processor, said Tramiel. "It could
also help minimize the cost of our chip sets," he said.

Atari is also considering licensing the chip set to other silicon
vendors, but has not determined any details yet, said Tramiel.

The future holds more integration. But before working on the
ultimate, a system on a chip, the next step for Atari's engineering
team is to shrink what is currently a set of rather large custom
chips further, reducing the whole system to "one processor, one DRAM,
one ROM and one custom chip," said Miller. The company is looking at
both synchronous DRAMs and Rambus DRAMs for future use, "but we are
waiting to see some of the standards issues get settled first," he
noted.

Miller does have a technological wish list. "First," he said, "we'd
love to have 0.3-micron process technology as soon as possible for
custom IC's. Second, we'd like to see some form of synchronous DRAMs
appear as a standard commodity DRAM, and, naturally, a very high bus
bandwidth to produce higher video persormance. The existing
improvements for faster bus interfaces so far have been very
disappointing for us. Lastly, I'd love to play the Atari Jaguar
system on a 10 X 10-foot display. I'm waiting for a very low cost,
low power, large-screen-size display, using probably not an active
matrix but FED-type technology."

In the long run, Jaguar is designed not just as a cartridge-based game
machine. It will use a 32-bit expansions port to connect to cable and
telephone networks, and a digital signal processing port for modem
usage and connection to digital audio peripherals.

This I/O structure reflects Time Warner's 25 percent stake in Atari.
"In the course of our product development, we've had frequent
discussions with Time Warner. It has set the direction for our
machine to have cable and telephone connections," said Leonard
Tramiel, vice president of operating systems.

The company designed and built a 16-bit prototype home-entertainment
machine two years ago, said Sam Tramiel, but scrapped the plan in
favor of a grand attempt to leapfrog the 16-bit systems that were
then coming onto the market. But then Atari engineers started to look
for enabling technology, "there were no RISC processors and no DSP's
that fulfilled our requirements, especially at our cost," said
Miller. Atari's design team even had to develop its own HDL
simulation tools, he said.

"People tend to forget that, unlike business users, comsumers do have
much higher expectations in video quality, speed and cost," Miller
said. "In order to match that demand, we had to really push the
technological envelope, driving the chip counts down, designing the
system to be highly manufacturable and depending on the smallest
geometry prcess technology."

--IBM the OEM--
Atari will also push the envelope in another way, turning its back on
traditiional East Asian manufacturing sites and calling on IBM to
build Jaguar. IBM, working with a 30-month contract worth $500
million, will be responsible for component sourcing, quality testing,
console assembly, packaging and distribution, and will build the
system at its Charlotte, N.C., facility. The motherboard will come
from an IBM-approved manufacturer, said Herbert Watkins, director of
application solutions manufacturing at IBM Charlotte.

For IBM, producing the Atari Jaguar system makes it for the first
time a major OEM for highly cost-competitive, mass
consumer-electronics products, Watkins noted.

"To manufacture one of the most sophisticated game machines in the
world, we needed someone who understood a high-volume, fast digital
machine," said Miller. "IBM was a natural choice."

According to IBM, the prototypes of the Atari Jaguar system will come
out in July, ramp-up models in August and mass-productions versions
in September. The system will be available first on a limited basis
in the fall in New York and San Francisco areas. A national rollout
is scheduled for next year.
- Additional reporting by Roger Woolnough.